Is SMS dead? No, A2P is growing fast.

published on 20 December 2022

The SMS A2P market has seen significant growth in recent years, and this trend is expected to continue in 2023. A2P SMS refers to using SMS messaging for communication between businesses and individuals instead of person-to-person (P2P) communication.

One major driver of growth in the A2P SMS market is the increasing reliance on mobile devices for communication and the convenience of SMS for reaching customers. According to a report by the GSM Association, SMS continues to be the most widely used data application, with over 4.5 billion users worldwide.

Another factor contributing to the growth of the A2P SMS market is the use of SMS for marketing and customer engagement. Businesses increasingly use SMS campaigns to reach their target audiences and improve customer experience. SMS is an effective and efficient way to deliver time-sensitive information, such as appointment reminders and promotional offers.

The use of SMS for customer service is also on the rise. Many businesses are using SMS as a channel for customer support, allowing customers to reach out for assistance and receive quick responses easily.

In addition to these factors, the increasing adoption of 5G technology is expected to drive further growth in the A2P SMS market. With faster and more reliable data speeds, businesses can send and receive SMS messages more efficiently, further improving the customer experience.

Overall, the SMS A2P market is expected to continue its strong growth in 2023, with businesses and organizations leveraging the power of SMS to communicate with customers and improve their experience.

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